Sam Millan

Athlete. Coach. Builder. Writer.

I race marathons and Hyrox, coach people towards hard physical goals, build for small businesses and write about what I learn.New here? Start here →

Sam Millan in profile
Sam coaching Callum during an outdoor running session
Coach SamPersonal training

Coaching that adapts when life does.

Adaptive Performance Coaching for people with a goal.

The FloSumo homepage showing the Reed Lifts case study
Build with FloSumo

Turn good work into booked work.

I build the website, proof and follow-up systems that turn attention into enquiries.

See what I build →
Think

Ideas tested against real work.

I write to make the systems behind training, ownership and useful work easier to see.

Experiments.

Small tests with a question, a signal and a result worth keeping.

See the full trail →

Race medals

Six finishes, so far.

Open the race archive →
Sam Millan in profile
Short bio

A builder, coach and writer.

Sam Millan is a builder, coach and writer. He builds websites and AI systems for small businesses through FloSumo, coaches runners and Hyrox athletes through Coach Sam, and writes about ownership, performance and the systems underneath both.

Full bio →

Life around the work.

Training, coaching, racing and the days in between.

Sam pushing a weighted sled during a Hyrox event
Sam coaching Callum during a running session
Sam running on a track at sunset
Sam and Jamie after the Athens Marathon
Sam holding his Sydney Marathon medal
Sam crossing the finish line at a Hyrox event
Sam lifting a kettlebell overhead at night
Portrait of Sam smiling beside a running track
Sam and Joey running the Ultra London Trail 25K
Sam racing the Battersea Half Marathon
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