Athlete. Coach.
Builder. Writer.
I race marathons and Hyrox, coach people towards hard physical goals, build for small businesses and write about what I learn.New here? Start here →



Ideas tested against real work.
I write to make the systems behind training, ownership and useful work easier to see.
Own the Memory
On bringing my data and models back onto my own machine, off rented clouds.
Read essay →The gate before Berlin
The sub-1:30 checkpoint before Berlin, and what the body says when the plan meets reality.
Rent the capability, own the agency
AI makes capability cheap. The scarce part is deciding what gets built and keeping hold of it.
2,091 highlights.
The passages I kept and one line on what each book changed.
Explore the library →Experiments.
Small tests with a question, a signal and a result worth keeping.
Race medals
Six finishes, so far.

A builder, coach and writer.
Sam Millan is a builder, coach and writer. He builds websites and AI systems for small businesses through FloSumo, coaches runners and Hyrox athletes through Coach Sam, and writes about ownership, performance and the systems underneath both.
Life around the work.
Training, coaching, racing and the days in between.












