About
Project manager for five years. Qualified as a personal trainer. Now I build digital systems for small businesses, coach runners on the side, and put the whole operation in public. Same brain, two outputs.
The thread: own what matters. Your code. Your AI. Your training. Your time. Don’t rent any of it.
Selected work
Real work, shipped.
Digital · Case study
Reed Lifts
14 days zero to live. First direct enquiry inside month one. Now bidding council framework work.
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Coaching · 1:1
Callum, Chester Marathon
First marathon build. Plans tuned to Garmin and Strava data. "More than a plan. Detailed, proper coaching."
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AI · Built in public
Odin
My own AI system. Trained on years of writing, training data, client work. The Business Second Brain is a productised slice.
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The stack
Four layers. One operator.
The whole stack runs from a single vault. Every project, every business, every agent. Real tools, real flows, no SaaS lock-in. Copy any of it.
Where everything lives.
A single Obsidian vault for every business, every client, every idea. Daily notes timestamp the loop. Folder structure mirrors the org chart of one person running multiple things.
How the work gets thought through.
Multiple Claude Code sessions in parallel, one per active project. Each session loads project-specific rules, skills, and hooks. Long-form thinking lives here, not in a chat window.
How the work gets pulled in and pushed out.
Voice to text on Handy. Web to Markdown on Crawl4AI. Browsers via Playwright. Wearables, X, Notion, Gmail all wired in as MCPs. Scripts in Python where an MCP is overkill.
Where the work lands.
Public surfaces and operational interfaces. Sites I own outright on Vercel. A custom Forge dashboard for daily ops. Telegram for approvals on the move.
What you can hire me for
Four ways in. Pick what fits.
Sites, AI workflows, and Business Second Brains for small businesses. Sites you own outright, AI trained on your business, no SaaS lock-in.
£250
Conversion audit
Find what is losing you customers. 48 hours. Credited in full toward any build.
Start the audit →
from £1,500
Website
Site live, on your domain, in 14 days. Owned outright. No CMS rental, no agency lock-in.
See the website tier →
from £2,500
Website + AI workflow
One AI workflow wired in. Lead capture, enquiry triage, content drafting, missed-call recovery. Picks the one that pays for itself first.
See the AI workflow tier →
from £4,500 + £2k/mo
Business Second Brain (BSB)
AI trained on your business, not rented from one. Knows your voice, customers, processes. Plus the websites and automations that plug into it. Replaces the cost of a £30k/yr ops hire.
Exit clause3-month minimum. You keep the repo and the AI if you cancel.
See the BSB tier →
Also
I coach runners. Marathon, half, 5K, Hyrox. Plans tuned to Garmin and Strava data, not a generic template.
Start here
Find the leak. Then fix it.
Start with the £250 audit. 48 hours.Or read on X · train with me · send a question · common questions