Chester Marathon · 11 October 2026
Callum
4:13:55
Over an hour off his marathon time in less than six months of coaching.
Read Callum’s storyNew here? Start here
I coach. I build. I write.
I race marathons and Hyrox, coach people towards hard physical goals, build for small businesses and write about what I learn.
Coach SamPersonal training
Explore coachingIntroducing adaptive coaching.
Recent stories
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Tessa
49:58
A sub-50 10K on chip time after ten weeks of coaching.
Read Tessa’s storyMy own training · Berlin · 27 September 2026
Sam
3:17:35
A new marathon personal best, and my second World Marathon Major completed.
Read my Berlin storyRace medals
Seven finishes, so far.
HYROX patches
Three races, so far.
Build with FloSumo
Turn good work into booked work.
I build the website, proof and follow-up systems that turn attention into enquiries.
Client work
Reed Lifts
Website, search and founder content
01 / 03
The earlier page
The earlier homepage led with platform lifts and stairlifts.
Manual steps · reduced motion
Earlier and current versions of my own build.
What changed
The earlier homepage led with platform lifts and stairlifts. Its opening screen gave several services one broad message.
Give repairs, servicing and installations clear routes, and put Harry Reed at the centre of the introduction.
The comparison shows two versions of my own build.
Read the case studyFloSumo walkthrough
Think
Think for yourself.
Essays on ownership, thinking for myself and the parts of a life that don’t need an audience.
Start with the thesis. Follow the ideas.
The starting point · SOVEREIGN
The SOVEREIGN thesis
Own what compounds. Rent capability when it helps. Keep the memory, the judgement and the ability to leave.
Read the thesis
Ownership · 3 min read
The dependence audit
A simple test for the things I call mine: what happens if the company behind them changes its mind?
Read essayMind · 3 min read
Think before you ask
I built Ponder because I wanted AI to help me think without quietly doing all the thinking first.
Read essay
Reading library
108 books.
2,091 highlights.
The passages I kept and one line on what each book changed.
Explore the library
Short bio
A builder, coach and writer.
Sam Millan is a builder, coach and writer. He builds websites and AI systems for small businesses through FloSumo, coaches runners and Hyrox athletes through Coach Sam, and writes about ownership, performance and the systems underneath both.