Elite Performance Without Quitting Your Job

I used to be a project manager working 10-hour days while training for Hyrox and half marathons. I figured out how to make it work. Now I help busy professionals do the same.

01

Desk to Finish Line

1:1 coaching for busy professionals training for Hyrox, marathons, and endurance events. 4-6 hours/week programmes that fit demanding work schedules.

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02

Writing & Newsletter

Weekly essays on training, systems, and performing under constraint. Free and paid tiers available via Substack.

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03

24Stride Videography

Cinematic storytelling shot exclusively on iPhone at 24fps. For athletes, brands, and fitness creators who want their movement captured beautifully.

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04

Digital Projects

Building tools for performance tracking, learning, and content creation. FloSumo, Time:Stamps, Skimd.

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NOW

Training for London Marathon 2026. Building a new performance tracking tool for hybrid athletes. Filming more iPhone-native content at 24fps for 24Stride.

See full now page →

Get in Touch

For coaching enquiries, videography projects, or just to say hello.

sammillan@protonmail.com