The principle
Pick the race.
Work backwards.
Generic training plans assume an average athlete on an average week. You're not that. Every programme starts with a date on the calendar and a time on the clock. Then we build the block that gets you there.
Your HRV, sleep, body battery, and resting heart rate feed into every session decision. Not a spreadsheet. Not a guess. Specialist 1:1 coaching, adjusted weekly around how you're actually recovering.
What I train you for
Currently coaching runners chasing their next PB. Pacing available for clients racing goals I'm suited to pace.
The guarantee
Hit your race day goal,
or I coach you free until you do.
Pricing
In Person · London
£500/month
- +2 coached sessions per week (8 per month)
- +1 programmed solo session per week with full review
- +Personalised programme via Everfit
- +Weekly coaching brief from your wearable data
- +Holistic protocol: sleep, nutrition, stress, recovery
- +WhatsApp access between sessions
- +Formal reviews at week 6 and week 12
12-week minimum. £1,350 if paid upfront (save £150).
Book a free callOnline · Anywhere
£200/month
- +Full training programme via Everfit, updated every phase
- +Weekly coaching brief from your wearable data
- +Holistic protocol: sleep, nutrition, stress, recovery
- +Fortnightly 30-minute Zoom check-in
- +WhatsApp and email support throughout
- +Formal reviews at week 6 and week 12
12-week minimum. £550 if paid upfront (save £50).
Book a free call
Running app vs. personal coach
A running app
A plan someone else ran last year.
- −Static plan, generated once
- −No adjustments when you're tired, sick, or travelling
- −Doesn't read your HRV, sleep, or recovery
- −No one watching if you skip sessions
- −Built for an average runner, not you
- −Same plan whether you're chasing 5K or a marathon
A personal coach
A plan built around your race, your data, and how you're actually recovering.
- +Dynamic programme, adjusted weekly
- +Your HRV, sleep, and body battery inform every session
- +Race-specific block length (12 to 24 weeks)
- +WhatsApp access when life gets in the way
- +Weekly coaching briefs from your last 7 days of data
- +Someone who cares whether you hit the start line healthy
The £200/mo plan runs on Everfit
Dedicated coaching app. Not a spreadsheet. Not a PDF.
Native iOS + Android app
Your programme lives in your pocket
Video for every exercise
Technique cues, never guess the movement
Real-time workout logging
Log as you go. Data flows back to me.
Direct chat with me
Questions answered same day, not weekly
Progress charts built in
See your volume, load, and trend over time
Updated every phase
Programme evolves with your block
What clients say
How it works
01
Your data drives every decision
I pull your HRV, sleep score, body battery, and resting heart rate before every session. Garmin, Whoop, Oura, Apple Health. Whatever you wear. Your body tells me what to programme. Not a spreadsheet.
02
Structured blocks, 12 to 24 weeks
Block length matches your race. 12 weeks for a tune-up or a 5K push. 16 weeks for a half. 20 to 24 weeks for a full marathon build. Clear phases. Measurable targets. Built-in deloads.
03
Everything around the run counts
Sleep timing, nutrition, stress management, strength work, recovery habits. Race day is the output of everything you do in the six to sixteen weeks before it.
04
Weekly coaching briefs
Every Monday: recovery status, session plan, adjustments. Based on your last 7 days of data. You feel coached every day.
Your data drives
every decision.
What 12 weeks looks like
12-Week Client Journey
Week 1
First Run
8km easy @ 5:20/km. Building the habit.
Week 2
First Intervals
4 reps, ran 7. Avg 4:42/km. Controlled aggression.
Week 4
First 10k
10km @ 5:17/km avg. HR 164. Cardiovascular limiter identified.
Week 6
Mid-Block Review
Pace down 12%. Recovery scores up. Sleep protocol working.
Week 8
Threshold Push
4x1km @ 4:15/km. All reps under target. Best rep 4:08.
Week 10
Pre-Race Taper
Volume down 40%. Sharpening only. Freshness building.
Week 12
Race Day
Target locked. Everything from the last 11 weeks compounds here.
3:29
Sydney Marathon
3:41
Athens Marathon
1:11
Hyrox Solo
1:33
Half Marathon PB
About
I won't give you a session
I wouldn't do myself.
I coach runners chasing a number on a clock. Two marathons, a Hyrox, and a half marathon deep, with a sub-1:28 half in the current block. I know what it takes to hit a PB because I'm still chasing my own.
Every plan is specialist 1:1. Built around your race, your data, and how you actually recover. No templates, no off-the-shelf block someone else ran last year.
