Build for reality.
A plan is useful only if it can change when the week does.
About
I build, coach and write.
The work looks different from the outside. It is the same problem in different clothes.
Working principles.
Measure the decision.
If a number would not change the next move, I ignore it.
Own what matters.
Your data, tools and attention should not disappear when a platform changes its mind.
The ownership principle became SOVEREIGN.
The path here.
A short record of the work and races that changed what came next.
Coaching, building and writing.
Coaching runners and Hyrox athletes, building FloSumo one project at a time, and writing SOVEREIGN in public.
What I am doing now →1:28:56 at Battersea.
A six-minute half marathon personal best and the checkpoint that set the target for Berlin.
Read the race note →SOVEREIGN went public.
A public thesis about owning the body, data, tools and attention that the rest of the work depends on.
Read SOVEREIGN →Sydney, then Athens.
A first marathon in 3:29:56, a first World Marathon Major, then the original marathon in 3:41:27.
Open the race cabinet →The race record started.
A first 25K trail race in 2:20:21, followed by a first official half marathon in 1:37:54.
See the earlier races →
What I do
Building
AI systems and websites for small businesses through FloSumo, plus my own tools and products. See what I am building →
Coaching
Coach Sam is my coaching practice. Goal-driven fitness coaching built around your training, recovery and real-life context, from 5Ks and marathons to Hyrox, strength and general health. Explore coaching →
Writing
Essays on ownership, performance, systems and building in public. Read the writing →
Reading
Every book that left a mark, with my own highlights underneath it. The library →
Elsewhere
- X@_sammillan
- LinkedInin/sammillan
- Instagram@smlln
- YouTube@smlln
- GitHubsammillan
- Emailsammillan@protonmail.com
I read and reply to everything myself. If you would rather use a form, there is one on the contact page.