now

work

coach sam is where i coach runners and hyrox athletes. the work is adapting the plan to the person, then changing it when their week changes.

flosumo is where i build websites and systems for small businesses. reed lifts is the case study: real work, a clearer position and a direct route to enquiries.

building

i use ai to help with the mechanical parts of coaching and building. the judgement stays with me. i want to show what the tools actually help me do, including the parts that still need a person.

writing

SOVEREIGN starts with data and mind: own what compounds, keep the memory, and stay able to change the tools. the writing page connects the thesis to 9 essays about ownership, thinking and choosing what to share.

i like speaking my ideas out loud before turning them into an essay. ai can help me find the structure and tidy the wording. working out what i think is part of why i write, so the ideas and the argument need to come from me.

training

i ran 3:17:35 at berlin on 27 september. a new marathon pb and my second world marathon major. it was outside the 3:08–3:10 target i published before the race. both belong in the story.

for the next marathon, i want a full 16-week build. the lesson i’m carrying forward is making enough room for my own running and recovery alongside coaching.

away from work

recent reading has been stoner. i’m also taking guitar lessons and paying more attention to how films are made. i want room for those things in an ordinary week, rather than saving the life i want for a later chapter.

i still want to own what i build. that doesn’t mean figuring everything out alone. learning from people who have spent longer at a craft is part of it.

4 in 7 days·84 km this month

live · pulled straight from my Strava, GPS stripped · powered by Strava