The principle
Rent from an agency.
Or own it yourself.
Every small business I meet pays £500 to £2,000 a month to rent a digital presence. The website they “have” lives on an agency account. The SEO work leaves when the retainer ends. The automations sit behind a subscription they'll pay forever.
That ends with one build. I build the infrastructure. You own the lot. Your domain, your code, your data. Pay me once. Keep me on for changes if you want, or don't.
What I build
One developer. Everything live on your stack, your domain, your accounts. You own it the moment it goes live.
The guarantee
Live in 14 days,
or I build the rest free.
The path
From find the leak to own the system.
One ladder. Four steps. Start where it makes sense and climb when ready.
48 hours
£250
Conversion Audit
Five simulated buyers walk your site section by section and tell you what's losing you customers. Friction map, prioritised fixes, conversion score. Credited in full toward any build.
14 days
£1,500+
Website
Custom Next.js build on your domain. Mobile-first, SEO-tuned, performant. Owned outright on your Vercel account, not rented from a CMS.
14 days
£2,500+
Website + AI workflow
Everything in the Website tier, plus an AI workflow wired in. Lead capture, enquiry triage, content drafting in your voice, missed-call recovery. Pick the one that pays for itself first.
14 days + ongoing
£4,500+ £2,000/mo
Business Second Brain
AI trained on your business, not rented from one. Knows your voice, your customers, your processes. Plus the websites and automations that plug into it. You keep the repo and the AI if you cancel.
Pricing in detail
Business Second Brain · Context engineering
£4,500+ £2,000/mo
Think Dropbox you can talk to. It learns your customers, your goals, your ICP, and how you operate. Train it once like an employee, then it drafts in your voice, runs the admin, spots shortfalls, and gets sharper every month. For operators whose business lives or dies on voice and judgement.
- +Two-week audit: interview you, pull every document, map how decisions get made
- +Custom knowledge base with retrieval, trained on your historical content and IP
- +Tone model built from your own writing, so outputs sound like you
- +Decision trees for edge cases and repeatable judgement calls
- +Wired into Claude Code, Obsidian, and the tools you already use
- +Monthly context updates as your business evolves
- +Full source, hosted on your account, no SaaS subscription
4 weeks to first build. Same operators charge $400/hour for this work in the US.
Book a call
Full Digital Package
£2,500+ £500/mo
Everything your business needs online, built and managed. For trades, service businesses, and local operators who need to be found, booked, and trusted online.
- +Custom website on your domain (Next.js, Tailwind, Vercel)
- +Google Business Profile setup and optimisation
- +Sector landing pages for SEO
- +Checkatrade, Trustpilot, or equivalent setup
- +Content plan for the next 90 days
- +Monthly updates and one round of changes per month
- +Priority response on change requests (48h or less)
Agencies charge £3,000 setup + £1,200/mo for the same package.
Book a callWebsite
£500+ £50/mo
A site that pays for itself in month one. Fast, responsive, SEO-optimised. Custom built around your services and your customers, not a Wix template.
- +Custom build on Next.js, Tailwind, Vercel
- +Mobile-first responsive design
- +SEO, meta tags, sitemap, performance tuning
- +Hosting setup on your Vercel account
- +Google Analytics and Search Console wired in
- +One revision round included
1 to 2 weeks. £50/mo covers hosting, domain renewals, and minor updates.
Book a call
AI Automation
£500+ setup
Intelligence wired to your business. The same stack I run my own operation on. Morning briefs, client reporting, content scheduling, lead tracking, all on your machine.
- +Custom workflow mapped to your process
- +Built on Claude Code, Python, n8n, MCP servers
- +Runs on your machine or your server, your call
- +Full source code, not a SaaS subscription
- +Documentation you can hand to any developer
1 to 3 weeks depending on scope. Optional £200/mo managed service.
Book a callDashboard
£1,500+
Your whole operation on one screen. Revenue, client progress, content, health. No more seven tabs, seven logins, seven apps that each remember half the picture.
- +Custom dashboard on Flask, Next.js, or your stack of choice
- +Data pulled from APIs, spreadsheets, or SQL
- +Auto-refresh on a schedule or on demand
- +SQLite or Postgres backend, hosted or local
- +Mobile responsive
1 to 2 weeks. Same stack I run my own business on.
Book a call
Agency vs. owning it yourself
A digital agency
£1,000 to £2,000/month, forever.
- −Website on their account, not yours
- −SEO work disappears when retainer ends
- −Monthly retainer charged whether you need changes or not
- −Request changes, wait 3 to 6 weeks
- −Four account managers, one builder
- −Can't touch the code. Can't leave easily.
- −You leave = start from zero
Built for you. Owned by you.
Pay once. Retainer optional. Yours forever.
- +Your domain. Your code. Your data.
- +SEO lives in your Google Business Profile
- +Pay once for the build. No mandatory retainer.
- +Change requests answered inside 48 hours
- +One developer. One owner: you.
- +Hand off to any developer anytime
- +You leave me = you keep everything
The stack
Modern tools. No WordPress. No Wix. No agency CMS.
Next.js + React
The framework Vercel, Linear, and Netflix run on
Tailwind CSS
Precise design control, fast by default
Vercel hosting
Global edge network. £0 to £20/mo. Your account.
Claude Code
AI pair programming, faster builds, tighter code
Flask + SQLite
For dashboards and internal tools. Nothing to configure.
n8n + MCP servers
Automation without Zapier bills or vendor lock-in
Recent work
How it works
01
Tell me what you need
Fifteen-minute call. Free. You explain the problem. I scope the fix. No upsell, no pressure. You leave with a clear next step whether you hire me or not.
02
Fixed scope. Fixed price.
Before any code is written, you get a one-page scope and a total. No hourly billing. No surprise invoices. If we hit an edge case I missed, I eat the hours.
03
Build in 7 to 14 days
Most builds ship inside two weeks. You see it before it goes live. Fix anything you want. Ship when it’s right. No agency hand-offs, no project managers, no Slack channels to manage.
04
Live. On your domain. Yours.
Site on your domain. Code in your repo. Data in your account. You own every pixel, every line, every record. Hand it off to any developer, anytime. No vendor lock-in.
Own the
stack.
About
Same stack
runs my business.
Every line of my digital infrastructure, sammillan.com, Millan Performance dashboards, the Odin AI system, runs on the exact tools I use for clients. Next.js on Vercel. Flask on SQLite. Claude Code doing the heavy lifting.
If I don't trust it on my own name, I don't trust it on yours. What you hire is what I use.
