The five buyers
Five readers.
One verdict each.
Five AI buyer personas, briefed against your business and your customer. Run by me. Reviewed by me before the PDF goes out. Not a generic LLM prompt, not a checklist.
Most audits give you one opinion from a stranger who skimmed your homepage. This one runs five briefed personas, each walking every page that matters and writing a buy or bounce verdict in plain language.
The aggregate score tells you where you stand. The individual reads tell you who you are losing and why.
The Sceptic
Looks for reasons not to trust you. First to bounce.
The Rusher
Wants the price and the next step inside ten seconds.
The Researcher
Reads everything. Compares against three competitors.
The Mobile Lead
Scrolls one-handed on the train. Tap targets and load speed decide it.
The Decision Maker
Already sold on the category. Just needs to know you are the safe pick.
What you get
- +Conversion score out of 5, with a verdict on each persona
- +Section-by-section friction map of every page that matters
- +Prioritised fix list, ranked by impact and effort
- +Specific copy and layout edits, not vague advice
- +PDF report you can hand to any developer
How it works
The price
£250flat fee
One payment. 48-hour delivery. If you hire me for a build afterward, the £250 is credited in full toward the project.
Audit my site →Common questions
What if my site is already good?
Then the audit confirms it and you save £250 in worry. More likely it surfaces three or four blind spots that have been costing you leads. The fixes pay back the audit on the first sale.
Do I have to hire you for the build?
No. The PDF is yours. Hand it to your existing developer, your VA, or do it yourself. If you do hire me for a build, the £250 is credited in full.
How is this different from a free agency audit?
Free audits are sales calls. They tell you what is wrong, then book you for a £5,000 retainer to fix it. This is a fixed fee, fixed scope, no upsell. You walk away with the report whether we work together or not.
What kind of sites does this work for?
Best fit: service businesses, trades, coaches, course creators, agencies, and SaaS landing pages doing roughly £3k to £50k per month. Anywhere a real human needs to read, trust, and click. Not e-commerce catalogues.
Are the buyers AI, real testers, or you?
They are five AI personas I built and tuned to behave like real buyer types. I run them against your site, briefed with your ICP, your offer, and your competitors. Every report passes through me before it reaches you. The methodology is the moat. The judgement is mine.
Can I see an example report?
Yes. Email me at sammillan@protonmail.com and I will send a redacted version from a recent client.