FAQ
Common questions.
What do you actually do?+
Conversion audits, fixed-price websites, AI workflows, and full Business Second Brain builds for small businesses. The principle: own what matters, don't rent it. (Also coach a small roster of runners 1:1 — see the coaching page.)
Who do you work with?+
Small businesses doing £200K–£2M who are losing inbound leads to a slow site, generic copy, or a "request a quote" form. Most clients come from trades, professional services, or solo operators. Reed Lifts is the live case study.
What makes your approach different?+
Data-led and ownership-first. Coaching plans built around your Garmin and Strava data, not a generic template. AI and digital systems you own outright, not rent monthly. No vendor lock-in on anything you work with me on.
Do I need to be technical?+
No. Coaching plans land on your phone. The AI stack installs with copy-paste commands, most people get it running in a weekend. Business builds ship ready to use.
How fast can you start and what does it cost?+
£250 Conversion Audit (five-buyer simulation, friction map, prioritised fixes, 48-hour delivery, credited in full toward any build). from £1,500 Website. from £2,500 Website + AI workflow. from £4,500 + £2,000/mo Business Second Brain. Builds live in 14 days. BSB retainer covers new skills and automations as you scale, voice and process refinement, your Claude Code Pro plan, and direct collaboration on your private repo (3-month minimum, month-to-month after, you keep the repo and the AI if you cancel).
How do I get in touch?+
Email me directly or use the contact page. Coaching clients can book a call. If you want to try things first, the free CLAUDE.md template is the fastest way in.
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